Lecturer (Elected), Marketing and Operations Management
Thesis Title: An integrated marketing communications approach: the role of humor on the synergy between print advertising and packaging
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Yorgos Zotos
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About
Dr. Leonidas Hatzithomas is lecturer in the Department of Marketing and Operations Management at University of Macedonia. He is also programme leader of business school at Mediterranean College and research assistant in the Department of Marketing at Alexandre Technological Educational Institute of Thessaloniki. He received his B.A. in “Business Administration”, his master degree in “Management and Informatics” and his PhD in “Integrated Marketing Communications” at Aristotle University. He has taught in universities and technological institutions in Greece since 2005. His research interests include advertising effectiveness, consumer culture and consumer behavior. His publications appeared, among others, in International Marketing Review, Journal of Managerial Issues, Journal of Current issues and Research in Advertising and Journal of Applied Business Research. In addition, he is the author of “Humor in TV Advertising”, a monograph for the use of humorous executions in TV Advertising. He has presented his work at a number of international academic conferences, such as European Marketing Academy Conference (EMAC), International Conference on Research in Advertising (ICORIA) and International Conference on Corporate and Marketing Communications.
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